Social media is a powerful tool when it comes to businesses making their mark in the online world. However, it can easily turn into a threat if you neglect or underestimate its power. If you have not made use of the social media platforms out there, it is time you should. But you need to get the basics right first. Later, you can employ advanced digital marketing tools and review management software to boost your reputation. Let’s discuss!
Choose Your Name Carefully
When it comes to identifying a business online, there are two things to consider, name and logo. If the customers have forgotten the name of your brand, they might be able to recognize it from its logo. This is why you need to be careful while choosing your name and logo as it will remain consistent for years to come.
At the same time, both logo and name help customers search for your business on multiple social media platforms. Furthermore, you should make sure that the name and logo you opt for are not taken by someone else. This can land you in legal trouble down the road.
Populate Your Profile
The next most important factor is populating your profile. Most online businesses tend to make silly mistakes while providing important information on their social media accounts. Keep in mind that this information helps boost your legitimacy. Therefore, if you have provided your contact information but there is no location or any other proof of your authenticity, the customers will prefer not to buy from you.
This means that you should upload images, working hours, and all the other important information that will help the customers develop a connection with your brand. In addition to that, you should also get your social media accounts verified.
Verified accounts inform potential customers that you are an authentic business and not a fraud. Moreover, if some other business carrying the same name tends to get abusive in your comments section, your followers and customers will be able to identify which is authentic.
Post Regularly And Train Your Team
Some businesses do a good job in establishing social media profiles but are not regular with the content. As a result, they drop in Google search ranking when customers are looking for related services and products to purchase. This is why it is important for you to post regularly as well.
Sharing the latest news, images and articles provoke customers’ attention. Otherwise, if it has been years since you updated your profile, the customers will hardly make any effort to contact you knowing that you are not serious.
Moreover, it is equally important that you train your team to handle confrontations professionally as well. Your team will need to be prepared for thousands of comments that will need to be handled the right way. This is especially true for customers who step forward with their complaints and anger.
If your team is trained for such situations, it will be a golden opportunity for you to convert angry customers into loyal customers.
It is surprising to know that a vast majority of unhappy customers do not complain directly to brands but tell their close ones about them. This negativity about your business gradually spreads when unhappy customers post about your products without tagging you. Therefore, if you are missing out on the action, you will soon get into deep trouble. You need to up your social listening game to know what your customers are saying about you to take necessary actions.
Form A Connection
One of the reasons you need to be active on social media platforms is to form a connection with your customers. When customers see that you are responding to their queries and helping them make their decision, they will automatically prefer your business over others online. However, you will be needing a dedicated person who can handle different queries and respond accordingly.
Using social media to expand and monitor your business requires time, effort, and resources. So, don’t expect overnight excess. You will need to be consistent and look for ways that keep your customers engaged. Find review management tools for improving your reputation and securing more customers.