Starting a social media promotion campaign to attract more customers and positive reviews for your dental business can seem daunting at first. But having a social media campaign to promote your business is a must these days as the competition has gone fierce in every field. Social media is one of the best ways to follow your target audience and increase the outreach of your business to get more customers and online reviews to scale your business over time. You can use the aid of customer review software and social media management tools to make the most of your social media campaigns.
Things like word of mouth and offline marketing practices are mostly redundant these days, some old marketing strategies can cost a fortune, and still not guarantee any considerable results. That is why you should only choose social media for promoting your business economically, and seeing great results in a very short period of time.
Here are some ways of promoting your dental practice on social media that you can follow to see considerable results within a short span of time.
Having A Two Way Conversation With Your Target Audience
Most of the businesses used to publish only self-promotional content that made their business look good, and didn’t add any value for their customers. Well, times have changed now, and businesses prefer having a two way conversation with their clients to provide them with great value. This shows your customers that you care about them. You should therefore start listening to what your customers are saying on social media, and interact with them to run your business in the best way possible.
Through social media, your dental business can benefit by knowing the common oral health concerns of your target audience, knowing what inspires them, and providing them with a viable solution that they will actually like. By knowing all the needs and concerns of your target audience, you can create content that solves the problems of your patients, and gives them a reason to follow you on social media. All of these steps help in building long term relationships between businesses and their customers, so, your dental business can also benefit from the same principle. Active social media presence would also encourage people to leave reviews.
Try Being Consistent
Instead of spreading your presence across every social media platform, you should instead create your account on one or two social media platforms, and keep updating your potential audience consistently in order to grow a larger audience and scale your business at the same time. You can also ask your patients about the most common social media platforms they use, and follow them there with unique content that actually adds some value to their lives.
You can use various scheduling tools to manage all of your social media profiles, and if you don’t have any hint of how this all works, you can also hire a social media manager for the task. Try answering most of the questions asked by your audience on these platforms in order to increase engagement with them and build a strong relationship of trust.
Content Is The King
This is the golden rule of the online marketing industry. You can’t expect your social media following to increase organically unless you use good quality content prepared by an expert for your audience. Once people find that your content adds value to their life, they will start following you, and they may start using your dental services as well.
As far as the content breakup goes, you can follow the standard 80/20 breakup. 80% of the posts should be useful and educational for your audience, and 20% of the content can be promotional in order to sell your dental services.
To make your content interesting, you can use dental memes, share tips, recommend some great products and post other types of educational content which will actually be helpful for your target audience. You can also share before and after pictures of your happy patients along with their stories in a short format to inspire and attract more patients with the same or identical problems. Once your followers know what it’s like to be your customer, they’ll naturally prefer you whenever any dental problem arises.
So, stay focused and choose a limited number of social media platforms to promote your dental business and get shining reviews to attract more customers. You should also use social media management and review management software to make things easier. Try being consistent with all the content and stuff and see the results for yourself in a short span of time.