How Are Online Reviews A Social Proof For Your Business

One way to flourish your business is to make sure that it is put out there as much as possible. This is why startups and entrepreneurs insist customers on giving reviews of their products or services and spend money on review management tools. Here is how online reviews can help with your business.

People Depend On Online Reviews

This is a huge thing. Online reviews help a lot in decision making of a potential customer. It is a fact that a lot of people first read online reviews of any new product or business that comes out. It gives them a good idea and a general concept of what the product is and how it is used and whether it’s worth the money or not.

Online reviews are a great way to give a neutral picture of the brand and there are no obligations to make it look flawless. A great thing about online reviews is that you are not obligated to make the business look good. You can give your true thoughts on it without having that feeling of being judged or being too harsh of a critic. Your online review will set the business on a pedestal and the quality and worth of the product will be determined by that too. So, be honest and make a valid point and give the pros and cons of the product.

Online Reviews Help In More Research

People might look to be very impulsive buyers, but you don’t realize the amount of research and homework that goes into the digging of the product beforehand. A lot of people use online reviews as a medium for deciding whether the product or service they are looking for is worth the splurge or not.

This is why online reviews have to be realistic and they need to show both sides of the picture. This will ensure that the reader of the online review is not skewed from the original direction. So, online reviews may seem insignificant, but they are a great material for researching said product. You as a business can use information to pile up more reviews and then use those reviews to improve your products or services.

Numbers Speak

Numbers don’t lie. There have been real statistics which show that almost 91% of the American population rely on online reviews before they actually make a purchase. So, good reviews of your business will lead to more sales and purchases.

Also, almost 42% of the American population ask their friends, family and relatives about a certain product before they actually go and buy it for themselves. Rather than the contrary belief that people are impulsive buyers and they don’t pay a peek of attention to the reviews given, the numbers above tell a completely different story.

It Gives A Good PR

Online reviews are transparent and real. They are the reason why people go for a certain product. Online reviews can lead to good PR. For example, influencer marketing is becoming more and more popular these days, and if you send out your products as PR to influencers and ask them to tell people what they think about, this will be a review in itself. This will also market the product better as it will be shown on plenty of platforms. This will be good advertisement for your small business. This is why reaching out to influencers is important.

Increase In Sales

Think about it. If an online review is good enough to get a reader to be sold on the idea, then it will increase the sales of your product or service. The more positive online reviews of the product, the better it is for your business to flourish. It has been found that online reviews, alone, are responsible for almost 49% of product sales alone. So, if a review is convincing, you have yourself a good market holding in the business world. Your sales will be in decent numbers and they will also hopefully increase as time goes on.


There you have it! Online reviews are now becoming a very strong medium for social proof for businesses of any size. Use a review management system to improve your reputation and register more sales.

How To Promote Your Dental Practice On Social Media

Starting a social media promotion campaign to attract more customers and positive reviews for your dental business can seem daunting at first. But having a social media campaign to promote your business is a must these days as the competition has gone fierce in every field. Social media is one of the best ways to follow your target audience and increase the outreach of your business to get more customers and online reviews to scale your business over time. You can use the aid of customer review software and social media management tools to make the most of your social media campaigns.

Things like word of mouth and offline marketing practices are mostly redundant these days, some old marketing strategies can cost a fortune, and still not guarantee any considerable results. That is why you should only choose social media for promoting your business economically, and seeing great results in a very short period of time.

Here are some ways of promoting your dental practice on social media that you can follow to see considerable results within a short span of time.

Having A Two Way Conversation With Your Target Audience

Most of the businesses used to publish only self-promotional content that made their business look good, and didn’t add any value for their customers. Well, times have changed now, and businesses prefer having a two way conversation with their clients to provide them with great value. This shows your customers that you care about them. You should therefore start listening to what your customers are saying on social media, and interact with them to run your business in the best way possible.

Through social media, your dental business can benefit by knowing the common oral health concerns of your target audience, knowing what inspires them, and providing them with a viable solution that they will actually like. By knowing all the needs and concerns of your target audience, you can create content that solves the problems of your patients, and gives them a reason to follow you on social media. All of these steps help in building long term relationships between businesses and their customers, so, your dental business can also benefit from the same principle. Active social media presence would also encourage people to leave reviews.

Try Being Consistent

Instead of spreading your presence across every social media platform, you should instead create your account on one or two social media platforms, and keep updating your potential audience consistently in order to grow a larger audience and scale your business at the same time. You can also ask your patients about the most common social media platforms they use, and follow them there with unique content that actually adds some value to their lives.

You can use various scheduling tools to manage all of your social media profiles, and if you don’t have any hint of how this all works, you can also hire a social media manager for the task. Try answering most of the questions asked by your audience on these platforms in order to increase engagement with them and build a strong relationship of trust.

Content Is The King

This is the golden rule of the online marketing industry. You can’t expect your social media following to increase organically unless you use good quality content prepared by an expert for your audience. Once people find that your content adds value to their life, they will start following you, and they may start using your dental services as well.

As far as the content breakup goes, you can follow the standard 80/20 breakup. 80% of the posts should be useful and educational for your audience, and 20% of the content can be promotional in order to sell your dental services.

To make your content interesting, you can use dental memes, share tips, recommend some great products and post other types of educational content which will actually be helpful for your target audience. You can also share before and after pictures of your happy patients along with their stories in a short format to inspire and attract more patients with the same or identical problems. Once your followers know what it’s like to be your customer, they’ll naturally prefer you whenever any dental problem arises.


So, stay focused and choose a limited number of social media platforms to promote your dental business and get shining reviews to attract more customers. You should also use social media management and review management software to make things easier. Try being consistent with all the content and stuff and see the results for yourself in a short span of time.

How To Improve Online Reputation Of Your Dental Practice

Online reputation management is necessary for your dental practice. With the use of review management software, you can hope to boost your business as well as increase customers/patients inflow. Following are some steps to help you improve online reputation of your dental practice.

The Importance of Online Reputation Management

There is no denying the fact that online reputation has become increasingly important for your dental practice these days. It is even highly needed for any business. A recent survey shows that the sites or businesses with positive ratings manage to get more clicks and customers. Moreover, the reviews increase which leads to addition of the further revenues.

In the same study, 56% respondents opined that the positive reviews convinced them to click a business website. Considering these facts and market situations, it is imperative for you to improve online reputation of your dental practice. Improving the reputation is not a big deal unless you are motivated and follow the right steps in this regard.

Use Important Review Sites

There are a number of ways to improve online reputation for your dental practice. One of these options is to explore and find maximum reviews websites that can be used in order to claim reviews. On such sites, you can create your business profile and the users will reach it. This way you will build your brand name as well as attract more customers without investing much. Online reputation will improve ultimately.

Encourage Customers for Reviews

Among many other ways to improve online reputation, one is to get the maximum number of reviews for your dental practice business. Getting reviews from the customers can be a bit challenging. However, you should be polite and request the customers to leave their feedback in the form of reviews whenever they are done with your service. It will surely expand the review cycle that also helps in online reputation.

Respond to Customer Reviews

It is often believed the brands should not respond to negative customer reviews. But the fact is that you must respond to all reviews, whether positive or negative. No customer can be ignored at all. If there are some bad reviews, you need to handle them carefully because it impacts your online reputation. Negative reviews must not go unaddressed otherwise it can hurt your dental business.

Use Available Resources

There are a good number of online reputation management tools that you can use on your iPhone or Android smartphone on the go. One or more such tools should be your choice in order to automate the review or reputation management system. This includes tools or apps for customer experience, improving user service, enabling customers to take more actions on your website as well as control their data.

Use Google Alerts

Google Alerts is a wonderful option to manage online reputation for your dental practice. It allows the users to get notifications whenever their business is mentioned somewhere. This enables you to find out where your business was quoted and what people are talking about it. In other words, it is a pretty good way to explore mentions and how people see your brand.

Improve the Quality of Your Dental Service

With other things, it cannot be denied that online reputation is dependent heavily on your services. With bad dental services, no one can hope to have a good online reputation. It will just sink your business. With this as a matter of fact, you must keep improving your dental services, make things simple for the customers and offer them incentives.

Improve Presence on Social Media

Lastly, the use of social media is also of great help when it comes to online reputation management. Most of the social sites provide a window of opportunity to set your business, connect with customers, encourage them to leave reviews, improve online reputation and serve the customers to the fullest.

Hire a Reputation Management Officer

Nowadays, it has become a trend to hire professionals when it comes to online reputation. Many dental practitioners are also taking help of the reputation management experts who make things easier, smoother, improve the reputation of your business and deal with the angry customers. The benefit goes to the dental service providers whose customers remain satisfied and reputation improves. Alternatively, you can manage many things yourself by using a review management system.