How Are Online Reviews A Social Proof For Your Business

One way to flourish your business is to make sure that it is put out there as much as possible. This is why startups and entrepreneurs insist customers on giving reviews of their products or services and spend money on review management tools. Here is how online reviews can help with your business.

People Depend On Online Reviews

This is a huge thing. Online reviews help a lot in decision making of a potential customer. It is a fact that a lot of people first read online reviews of any new product or business that comes out. It gives them a good idea and a general concept of what the product is and how it is used and whether it’s worth the money or not.

Online reviews are a great way to give a neutral picture of the brand and there are no obligations to make it look flawless. A great thing about online reviews is that you are not obligated to make the business look good. You can give your true thoughts on it without having that feeling of being judged or being too harsh of a critic. Your online review will set the business on a pedestal and the quality and worth of the product will be determined by that too. So, be honest and make a valid point and give the pros and cons of the product.

Online Reviews Help In More Research

People might look to be very impulsive buyers, but you don’t realize the amount of research and homework that goes into the digging of the product beforehand. A lot of people use online reviews as a medium for deciding whether the product or service they are looking for is worth the splurge or not.

This is why online reviews have to be realistic and they need to show both sides of the picture. This will ensure that the reader of the online review is not skewed from the original direction. So, online reviews may seem insignificant, but they are a great material for researching said product. You as a business can use information to pile up more reviews and then use those reviews to improve your products or services.

Numbers Speak

Numbers don’t lie. There have been real statistics which show that almost 91% of the American population rely on online reviews before they actually make a purchase. So, good reviews of your business will lead to more sales and purchases.

Also, almost 42% of the American population ask their friends, family and relatives about a certain product before they actually go and buy it for themselves. Rather than the contrary belief that people are impulsive buyers and they don’t pay a peek of attention to the reviews given, the numbers above tell a completely different story.

It Gives A Good PR

Online reviews are transparent and real. They are the reason why people go for a certain product. Online reviews can lead to good PR. For example, influencer marketing is becoming more and more popular these days, and if you send out your products as PR to influencers and ask them to tell people what they think about, this will be a review in itself. This will also market the product better as it will be shown on plenty of platforms. This will be good advertisement for your small business. This is why reaching out to influencers is important.

Increase In Sales

Think about it. If an online review is good enough to get a reader to be sold on the idea, then it will increase the sales of your product or service. The more positive online reviews of the product, the better it is for your business to flourish. It has been found that online reviews, alone, are responsible for almost 49% of product sales alone. So, if a review is convincing, you have yourself a good market holding in the business world. Your sales will be in decent numbers and they will also hopefully increase as time goes on.


There you have it! Online reviews are now becoming a very strong medium for social proof for businesses of any size. Use a review management system to improve your reputation and register more sales.